About Us

A Dream That Came True

Aurora was created by Konstantina Hotokouridou as a dream born during her student years, at the Department of Geology of the Aristotle University of Thessaloniki.

With perseverance, love and dedication, this dream evolved into a company that today travels to over 300 collaborating pharmacies, stores and e-shops throughout Greece. At the same time, the love of the public and continuous development led us to an international presence, expanding our activity to Cyprus and Germany.

Aurora has been distinguished with 9 awards in some of the most important beauty competitions, such as the Prix de Beauté, Aesthetic Awards and Best in Pharmacy.

"Aurora started as a dream, in a small 15 sq m office, and today it continues to evolve, staying true to the values ​​that inspired us from the beginning. It is proof that when you deeply love what you do and give your soul to every step, the universe finds a way to return the energy and passion you share every day."

Konstantina Hotokouridou

 Meet the World of Aurora Natural Products

Aurora Natural Products was born from the vision to bring to life natural cosmetics that offer real, visible results.
We combine science with the power of nature, creating unique combinations of innovative active ingredients, in advanced packaging that multiplies and enhances their action, while at the same time enhancing the care experience.

Our mission is to design products that transform the skin from the very first use, offering a ritual of care that gives health, radiance and self-confidence.

Our Mission

At Aurora, we believe that natural beauty is power and that skincare should be an enjoyable experience that brings immediate, visible results.

We envision a world where care is not a luxury, but a daily act of love for ourselves.
A world where innovation meets nature, creating unique products that transform the skin and embrace beauty in all its forms.

Our Values

Aurora's values ​​are the heart of our identity. They guide every decision, every creation, and every experience we offer.

  • Nature & Science in Balance – We create products that respect nature and utilize the most modern scientific knowledge.
  • Quality without Compromise – Each of our products is designed with love and strict safety and effectiveness criteria.
  • Visible Results – Our goal is immediate improvement and lasting skin care.
  • Transparency & Trust – We honestly share our ingredients, philosophy and creative process.
  • Authenticity – We believe that true beauty lies in accepting ourselves, exactly as we are.